Ä man in love ceases mentally. All his energy is devoted to his outward appearance.
— Djuna Barnes

about us.

Ä is a philosophy that examines the sartorial instincts of the modern man. In our first capsule collection, we study the rudiments of a shirt; in its construction and composition.

Ä begins its journey with considerations of detail, quality and precision. It is a uniform for the quietly confident man, a study of essential pieces within his wardrobe with contemporary awareness, poignancy and romanticism.

Ä is an expression that transcends his character; it is a belief, an ideal, an aesthetic that we strongly uphold. it is a preliminary exploration into what we believe to be a lifestyle.